Overview
Glamor is a Barcelona hair-care retailer specialising in curly and textured hair. It moved from WordPress to Shopify and needed a catalogue that helps customers find the right routine among many brands and products.
We planned the information architecture and built an attribute-driven Spanish storefront: a multi-column mega menu, collapsible filters, brand-first product routines and campaign imagery, plus tooling and a handbook so the client team can manage products confidently.
services : E-commerce migration
client : Glamor
location : Spain
platform : Shopify
The brief
A large, multi-brand catalogue had to become easy to browse, filter and maintain.
- WordPress to Shopify migration.
- Attribute-driven catalogue structure.
- Mega menu with brand and need pillars.
- Collapsible product filters.
- Campaign banners and imagery.
- Client handbook and data tools.
Solution and result
Customers can now browse by hair type, need or brand and land on the right products quickly, while the Glamor team manages its catalogue from structured data instead of one-off fixes.