Equator Stores project by ThinkFern

Overview

Equator has dressed Pakistani men since 2009 from nine stores in Lahore, Faisalabad, Gujranwala, Sialkot, Multan, Peshawar, Bahawalpur, Rawalpindi and Islamabad, launching 400+ new items every season.

We delivered a Shopify build that performs like a flagship: collections, size filters and load-more pagination; Visa, Mastercard, Shop Pay and Baadmay pay-in-3 instalments; store pages for all nine cities; and a sitewide sale engine with anchor pricing.

Results at a glance

  • 475+SKUs online
  • 9Stores connected
  • 400+New items each season
  • Pay in 3Baadmay instalments
  • services : E-commerce and web design
  • client : Equator Stores
  • location : Pakistan
  • platform : Shopify

The brief

The online store had to carry a big seasonal range and connect shoppers to the physical stores.

  • Collections and size filters.
  • Load-more product pagination.
  • Baadmay pay-in-3 instalments.
  • Store pages for nine cities.
  • Sitewide sale pricing engine.
  • Mobile-first product pages.

Solution and result

Equator's online store now carries 475+ SKUs and connects shoppers to all nine physical stores, with flexible payments that make bigger baskets easier to say yes to.

Visit the live website →

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