Equator has dressed Pakistani men since 2009 from nine stores in Lahore, Faisalabad, Gujranwala, Sialkot, Multan, Peshawar, Bahawalpur, Rawalpindi and Islamabad, launching 400+ new items every season.
We delivered a Shopify build that performs like a flagship: collections, size filters and load-more pagination; Visa, Mastercard, Shop Pay and Baadmay pay-in-3 instalments; store pages for all nine cities; and a sitewide sale engine with anchor pricing.
The online store had to carry a big seasonal range and connect shoppers to the physical stores.
Equator's online store now carries 475+ SKUs and connects shoppers to all nine physical stores, with flexible payments that make bigger baskets easier to say yes to.
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